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I'm Emma Bäcklund, a freelance Graphic Designer & Camera Woman based in Torquay, Australia. 

I was born and raised on a farm in the northern part of Sweden. In 2011 I made the move over to Melbourne to finish my Advertising Bachelor degree at RMIT. During my last year of university, I relocated to the Surf Coast. I started to freelance for the larger surf companies, Rip Curl and Quiksilver and soon landed a more permanent Graphic Designer role for Patagonia, where I worked for five years.

Since leaving Patagonia in 2018 I have been pursuing my own business ,U&I Label as well as Freelancing with a verify of design & marketing project. Please see Design work for references.

My Graphic Design experience covers areas such as design for in-store point of sale, catalog design, web design, newsletter design & layout, print advertising design, store fit-outs, OMNI campaigns, event planning.

I am currently offering Graphic Design, Web Design and Photography services on a project or hourly basis. Please send me an email below to enquire. 


Graphic Design

I offer most types of Graphic Design, Web Design & Art Direction services,
please inquire. 


You can book me for fashion, product, lifestyle shoots. I am also specialised in in-water surf and fashion shoots. Please inquire. 


I also offer a photography service for business that is after Social Media content. I shoot and deliver an image set with a minimum of 15 images/video clips every four weeks, starting at $500. Please inquire and I will send you more info. 

Current Clients



2015 - 2016

Diploma in Fashion and Textiles Merchandising, Kangan Institute

2011 - 2012

Bachelor of Communication (Advertising), RMIT 

2009 - 2011

Diploma of Communication (Advertising), Norwegian School of Creative Studies

2006 - 2007

Diploma of Wild Life Photography, Lofoten Folkhögskola, Norway





Graphic Designer Patagonic Inc. 

Freelance Graphic Designer, Rip Curl

Freelance Graphic Designer, Quiksilver


Freelance Marketing,  Design & Photography Services

Contact Me​

+61 423 225 544

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